The second most popular age group on LinkedIn ranges between 18 and 24, taking up Most of the people in this age are in or done with college and would like to connect with other professionals whom they could use as mentors to grow their careers.
By the mere fact that LinkedIn is a platform for those working, scouting for newer professional opportunities, or looking to network, there are very few members only 3. This means that if you wish to market any content on the platform, it must be optimized for mobile. According to Similarweb , members on this platform review an average of six pages per visit, spending approximately 7 minutes on the platform.
LinkedIn is the most popular social media platform B2B marketers use for content marketing purposes Content Marketing Institute , One of the key reasons behind this success is the fact that LinkedIn is the most trusted social platform in the world, according to Business Insider. In its annual reports, LinkedIn has been shown to lead consistently as the most trusted social media platform amidst the surge of fake news.
In a study conducted by Hubspot , LinkedIn leads in terms of lead conversion rates. Traffic from the platform generates the highest visitor-to-lead conversion rate at 2. Image credit: Hubspot. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn comfortably follows closely by, ahead of other platforms like Twitter and YouTube. There are over 57 million companies listed on LinkedIn, with more than 15 million open job listings LinkedIn, In fact, Gates often appears in the list of most engaging articles shared monthly in the LinkedIn Water Cooler Series.
Yes, he benefits from name recognition. Take a look at some of his content to see what you can learn from his approach. If your company is hiring, your LinkedIn Page can be a key source of potential new employees. Any company planning to hire new employees in needs a polished LinkedIn Page. Companies and individual LinkedIn members have ramped up their LinkedIn content to stay in touch with professional contacts and colleagues in this unprecedented year. LinkedIn Live launched in February but really took off during this year of finding alternate ways to connect.
Boosting brand reputation via employee advocacy is a winning strategy for companies that develop a comprehensive program. This reinforces the LinkedIn stat above. Your employees are an important part of your LinkedIn marketing strategy. LinkedIn recommends x pixels. Not sure what kinds of images to post with your LinkedIn updates? Check out these free stock photo sites. Video is the most re-shared form of content on LinkedIn.
If you want other LinkedIn members to help spread your message for you, video is the way to go. From job experience to education to firm industry and size to interests, there are plenty of ways to make sure your ad matches the right audience. As we said earlier, LinkedIn is not just about recruiting anymore.
Ads can boost purchase intent, leading to more sales down the road. These are not influencers in the sense of influencer marketing. Instead, they are top decision makers or decision impactors within organizations. Product Pages are a new LinkedIn feature for Use them to highlight specific products with ratings and reviews, generate leads, and incorporate custom call-to-action buttons. This is not surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.
Source: Content Marketing Institute. LinkedIn has always had certain buzzwords that users like featuring in their resumes. Every year has seen the rise of a new adjective that most of them use, and they go as follows:. In and , the most commonly used adjective was creative. During , users liked describing themselves as motivated.
From all search traffic to the site, But who exactly is on LinkedIn? These million active LinkedIn users log on to the platform at least once a month. The number of profiles created is double that amount, telling us that only half of LinkedIn users actually found its features useful and worth returning to. More LinkedIn statistics show that the number of people using it has increased since the third quarter of , when it was million.
The number of professionals across the globe finding their LinkedIn presence necessary for their success is best represented by the fact that every third professional can be found on the network. LinkedIn ROI must be decent for them, as they find investing their valuable time worth it. Android Police says that a small part of LinkedIn downloads are multiple Google accounts owned by the same people. Additionally, the LinkedIn app can come pre-installed on some phones. Every other second a new user account is created on the platform, LinkedIn statistics show.
This growth rate might appear impressive, but to compare with other social media networks, F acebook receives 5 new users in the same time frame. LinkedIn has become the main way most people search for jobs nowadays. Searching for work opportunities or reconnecting and networking with former classmates , the vast majority of students and recent college graduates are on LinkedIn every day.
LinkedIn analytics show that half of its users are between the ages of 35 and The professional networking platform appears to have hit its target right in the center , as this age group is where the majority of businessmen and businesswomen are gathered.
With a user base of million , you might think that the US brings in most LinkedIn users. LinkedIn is not exactly the failing platform that many consider it to be.
When it comes to the origin of those views, the users of the top three countries are responsible for Sorting LinkedIn users by country , Coming in second is India, with 6.
Finally, the UK sits at third place, with 5. LinkedIn stats as of January, , show the company having more than million users in the US. At the same time, Facebook was declared to have Like with every other social network, users are slowly moving to mobile in order to access LinkedIn. The ability to choose from either a standard or a lite version of the mobile app has made it possible for everyone who owns a smartphone, no matter its performance, to access the LinkedIn app regardless of where they are located.
The frequency of US mobile users accessing LinkedIn is significantly lower than other social networks. LinkedIn statistics show that the average time users spend on the app or website is 17 minutes per month. LinkedIn is significantly behind other social networks in this aspect, as Facebook users, for example, spend 27 minutes per day scrolling through the app. Users on LinkedIn can add contacts that they know personally or from a business standing and connect with them.
To compare this stat with Facebook again, the average number of friends an average Facebook user has is According to these LinkedIn stats , LinkedIn beats Facebook in this aspect, and by a significant margin. This stat might seem confusing and contradictory to the previous one, but it actually is true.
The average number of connections per LinkedIn account is , but this number includes companies that can have over million connections. To put that in more palpable terms, there are currently Out of that number, 7 million have created a LinkedIn account. Seeing LinkedIn statistics like this, it appears that plenty of LinkedIn users are doing well for themselves. Apart from advertising revenue, premium account fees are the largest source of income for LinkedIn.
Have you ever wondered who uses LinkedIn the most in terms of earnings? According to the numbers, the IT industry is the most popular industry on LinkedIn, with 4 million members. Financial services are the second favorite, with just over 2 million members. There are also a lot of university professors on LinkedIn, as this industry is the third most popular one, with just under 2 million members.
Computer software development and telecommunications are the industries that could be considered part of the IT industry, but if we take them as their own entities, they would take the fourth and fifth place on the list, with just over and under 1.
LinkedIn has proven to be an excellent asset for any company, and as a basically endless database of potential employees, it is an invaluable modern-age hiring tool. Businesses who advertise on LinkedIn and have their content placed under the sponsored label have access to various statistics revolving around their ads. For instance, they can measure how many users have seen their ad. The number of views on LinkedIn is referred to as impressions.
According to these LinkedIn statistics , its users generate over 9 billion content impressions in a single week. Companies who are looking to sell their products or services to another company are known as business-to-business B2B sellers.
On the opposite side, there are B2B buyers looking to purchase products or services that other companies have to offer. It is estimated that two-thirds of B2B buyers use online content in order to determine which companies to work with. LinkedIn advertising statistics show us that half of them use LinkedIn in order to help them make the right decision when it comes to this type of business deal. It is not a place to post your family vacation photos or witty commentary.
People go there to expand their business network and improve their chances of succeeding in the business world, and B2B marketers appreciate this aspect of LinkedIn. Lead generation, or the initiation of consumer interest, is what marketing is about. We also like to click on links, which double the ad engagement on Linkedin, as well as on other platforms. Issued by the company itself, LinkedIn advertising statistics have this interesting item on the list.
Some Fortune companies use LinkedIn just for advertising purposes, while others are present on the platform in order to improve their internal hiring structure. HPE is one of those companies we tend to forget about, as their best times are probably behind them. However, according to the LinkedIn advertising statistics published by CNBC, there is something that this company is great in.
Microsoft, which has almost 10 million followers, has nowhere near the number of connections that HP has. But how good is the platform in finding the right employees? In , LinkedIn introduced changes that allowed companies to post job listings and explore the network searching for potential employees. This change happened to be the next big thing for the company, leading to the big sale to Microsoft the year after it was implemented.
LinkedIn gets the most traffic at the time people get off work, as most people seem to log in just before they leave work. The start of the day also sees an increase in traffic—people are logging in to LinkedIn as they arrive at work. Lunch breaks are also a period in which the visits on LinkedIn spike. Fridays are the same, with the workforce already daydreaming about the weekend. This type of messaging is limited in both the users you can message, as well as in how many characters the message can contain.
On the other hand, InMail messages can be sent to any LinkedIn user, even the ones not connected to you. The character limits are significantly increased, but this type of messaging is only available with a premium account.
If there are any recruiters out there reading this, now you know! LinkedIn trends are showing that users who have a profile that includes a photo are far more likely to get hired, as their profiles receive dozens more views and messages.
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